Only 2% of British people consider buying 3D TV

Time 8/29/2010 08:44:00 PM
According to research firm Deloitte / YouGov survey published data, only 2% of the UK are willing to purchase 3D television

Only 89 of 4199 surveyed Britons are planning to buy a 3D TV within the next year, according to a YouGov survey for Deloitte.While the figure only documents those actively intending on a 3D set, rather than those who might buy a new TV that also happens to be 3D, it does suggest that just 2 per cent of UK consumers.

Deloitte's research found that UK consumers were more interested in purchasing high definition television sets, 7% of whom are planning to do so in the next 12 months.

"It is remarkable how conservative people's predictions for their own technology spending habits over the coming year were," said Deloitte's media director Paul Lee.

"They didn't have to commit to buying anything during the research and yet still predicted very little spend on TV products moving forward.

"Belts have tightened after the economic downturn and with little understanding of what lies ahead, consumers are still being cautious."